CAMPAIGN: PUMA x Chinatown Market x Foot Locker
YEAR: 2017
ROLE: PROJECT LEAD | PARTNERSHIPS | BRAND ACTIVATION | PR | SOCIAL
During the NBA Global Games in Paris 2020, PUMA, CHINATOWN MARKET and FOOT LOCKER joined forces to honour the culture of basketball and celebrate creativity across the globe.
Charlotte Hornets point guard and PUMA athlete Terry Rozier visited the Foot Locker store at Rue de Rivoli to join a group of leading pan European influencers and media partners to experience the PUMA x Chinatown Market University Pop Up.
From a Foot Locker standpoint, I looked after and protected the partnerships with both PUMA and the NBA while maximising the opportunities to create bigger impact around the NBA Global Games.
