CAMPAIGN: RIMON X ADE BEATS for FOOT LOCKER
YEAR: 2019
ROLE: PROJECT LEAD BRAND PARTNERSHIPS | EVENT | BRAND ACTIVATION
For 2 years (2018 -2019) I managed and built the partnership between Foot Locker and ADE BEATS. Key elements of the partnership were exclusive Q&A sessions and social media take overs with selected artists (Jillionaire in 2018 and RIMON in 2019), brand experiences both in store and off site (at ADE BEATS), artist seeding and in-store pop up performances.
