CAMPAIGN: RIMON X ADE BEATS for FOOT LOCKER
ROLE: PROJECT LEAD BRAND PARTNERSHIPS | EVENT PRODUCTION | BRAND ACTIVATION
For 2 years I managed and built the partnership between Foot Locker and ADE BEATS. Key elements of the partnership were exclusive Q&A sessions, social media take overs with selected artists, brand experiences in-store and off site (ADE BEATS conference), artist seeding and in-store pop up performances.
