CAMPAIGN: NBA x FOOT LOCKER
YEAR: 2018
ROLE: PR | BRAND PARTNERSHIPS | BRAND ACTIVATION
For 3+ years I have worked closely with the team of NBA Europe to strengthen the existing partnership between Foot Locker and the NBA.
Vital to this partnership were NBA player and NBA legend store appearances, NBA retail installations and activations in key Foot Locker doors across Europe.
We’ve activated 3 x off-site NBA Crossover Events per year in key basketball cities in Europe (London, Paris, Milan) and worked on 3 consecutive NBA Global Games (2 x London, 1 x Paris), managing all brand activations & events with key vendor partners and liaising with PR and Social teams to push out relevant brand stories.
Activations varied from in-store player appearances to barber shop Pop Ups to Sneakers Customisation sessions and much more.
