CAMPAIGN: NIKE Air Tuned 20 Year Anniversary
YEAR: 2018
ROLE: EVENT | BRAND ACTIVATION | PR
In 2018, the NIKE Air Tuned, better known as the Air Max Plus or the TN, celebrated it’s 20th anniversary.
Foot Locker and the Nike Air Tuned have a long lasting history as Foot Locker is the world’s first ever sneaker retailer to stock the TN (exclusively).
To honour this iconic pair and global symbol of street culture, Foot Locker partnered with SNEAKERNESS and built a one of a kind TN exhibition to bring the ’20 years of TN’ story to life.
The exhibition travelled to key cities across Europe for several months before it made its final stop in Paris, France (arguably the city and country with the strongest TN connection).
In Paris, NIKE teamed up with Foot Locker to create Paris Tuned City; an homage to the TN silhouette and Parisian street culture that has been so vital to build the TN legacy.
Foot Locker contributed to the event by showcasing its rare collection of exclusive OG TN pairs and hosting a TN Pop Up store with exclusive TN product and special TN art exhibition. Guests were offered the one-off opportunity to get their hands on a special TN re-design of the iconic Foot Locker jersey, created by @miniswoosh. A must have item for all TN aficionados. Please check out the HighSnobiety article here to read more about the jersey re-design.
