CAMPAIGN: SNEAKERNESS
YEAR: 2017 – 2019
ROLE: BRAND PARTNERSHIPS | EVENTS | PR
For 3+ years I managed the partnership between Foot Locker and SNEAKERNESS; one of the world’s biggest sneaker conventions.
Key focus was to create engaging event experiences that drive energy around the Foot Locker brand in order to create cultural currency and build a deeper more meaningful relationship with the (local) sneaker community.
