CAMPAIGN: adidas EQT Launch Berlin
YEAR: 2017
ROLE: MEDIA PARTNERSHIPS |PR | SOCIAL
To celebrate the (re)launch of the adidas EQT franchise, adidas hosted a big launch event in Berlin for all leading sneaker boutiques and strategic key account retailers, influencers and media across Europe.
Responsible for managing PR and Social on behalf of Foot Locker Europe, including HighSnobiety media partnership.
Worked closely with adidas International and EIM team to create strong PR & social strategy including LIVE coverage from the event. Key highlight of the event was a pop up performance of adidas brand ambassador and president of GOOD Music PUSHA T.
